Everyone’s A Decision Maker

February 6, 2009

If  I had a dollar for every time a professional mentioned to me that they were only interested in talking to and meeting with decision makers, I would be a wealthy man.  In fact, there should be a mandatory fine each time someone makes such a comment.

EVERYONE is a decision maker.  I will type it again slowly, EVERYONE is a Decision Maker!  Each of us makes decisions every day regarding our lives, the services/goods we purchase, the company we work for and how we do or don’t play nice with others.   Every secretary, sales rep, department manager, analyst, customer service agent, doctor, lawyer, flight attendant, housewife,  and waitress is a decision maker.  I will bet dollars to doughnuts, that each person knows at least one other person you should know.   One of the most important decisions we all make as decision makers is whether to help YOU.

Value the person, not the title.  Start treating everyone like a decision maker, because they are one.   Value your time with them, show them the respect they deserve and appreciate the interaction.   Don’t you want the same?  Others to value your time and treat you as though you are important and a decision maker?  Soooo, stop trying to figure out how to always get past, around, through or over everyone you come into contact with who don’t have stimulating titles like CEO, President, Owner as you search for this elusive holy grail of a decision maker.

Ask for help and assistance in getting in front of certain people. Doors will start to open up and decisions made.


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